Black Friday has always been a bit of a sport — part strategy, part instinct, part endorphin rush from snagging a steal.
Whether you’re upgrading your beauty routine, planning next year’s travel, or finally saying yes to that splurge-y purchase you’ve been eyeing, the best Black Friday finds aren’t about buying more — they’re about buying better.
And this is the year to shop selectively. A new LendingTree survey shows that while nearly two-thirds of Americans will shop Black Friday, almost 7 in 10 say rising prices will influence their choices — and 39% plan to spend less. In other words, this is our moment to focus on buying better, not buying more.
With that spirit, we rounded up the standout 2025 Black Friday deals on high-quality pieces we’ll actually use, love, and keep for years. Best of all? Many of these brands almost never (seriously, never) go on sale.
Let’s get you the good stuff.
Emma Bridgewater — 30% Off Pottery That Sparks Joy
These mugs, pasta bowls, vases and tea towels are cheerful kitchen staples that are absurdly charming. And it’s all still made by hand in Stoke-on-Trent England.
Why it’s great: These pieces make the perfect hostess gifts — or you can splurge on some treat-yourself items that will brighten every morning. (Plus, their classic mugs with the wide base just make you feel like cuddling up in front of the fire with a good book.)
ThredUp — Up to 70% Off Hidden Gems
Have you heard that “thrifting is dead”? Well, not at ThredUp. This site gives you the thrill of the thrift store hunt without ever leaving your couch.
Why it’s great: Major designer finds without the major prices. (Like this Hill House Quilt Coat that HerMoney Managing Editor Sarah Pierce just snagged for $30… original retail around $150).
Hilton — Black Friday, Cyber Monday and Travel Tuesday Deals
One of the smartest ways to stretch your travel budget is to book future stays at a major discount. Hilton is currently offering up to 25% off your next getaway for Black Friday, with potentially deeper discounts on Cyber Monday and Travel Tuesday.
Why it’s great: Snag a stay at a high-end hotel for a fraction of the usual cost. Need we say more?
Skims — The Bi-Annual Sale Returns for 20%-30% Off
Try anything you like, but the dresses and the bras are truly phenomenal, say HerMoney editors.
Why it’s great: Who doesn’t need a little support now and then?? Comfort + structure = chef’s kiss.
Kendra Scott — 25–30% Off Jewelry
Snag some everyday sparkle for yourself, or great holiday gifts for everyone else. Plus, supporting a female-founded brand? Even better.
Why it’s great: Fine and demi-fine pieces are at their lowest prices of the entire season. Also, we LOVE Kendra! She recently joined Karen Finerman on the How She Does It Podcast, and she joined Jean back in 2020 on the HerMoney Podcast!
Jones Road Beauty — FIRST-EVER 20% Off Sitewide (If You Spend $100)
Bobbi Brown’s clean, glowy beauty brand finally went on sale… And yes, you have to spend $100 to get the 20% off, but frankly, you can do that easily just by buying a couple of items.
Why it’s great: Miracle Balm, What The Foundation (WTF), and the adorable holiday minis are all included.
Athleta — 30%–60% Off Travel & Activewear
Whether you have a New Year’s resolution to get in shape or you just need some “eatin’ pants” for the holidays, Athleta’s spandex has got you covered.
Why it’s great: HerMoney editors say Athleta quality is truly a cut above the competition. Thicker than LuLu, more practical than Alo, and more affordable than either.
Brooklinen — 25% Off Everything
Better sleep starts here… and so do better showers.
Why it’s great: We’re obsessed with the Brooklinen bath sheets that are extra large and extra luxe for those of us who like to have a towel wrap all the way around us with room to spare. Their luxe cotton bedding is also a dream, and prices never drop this low except at Black Friday.
Apple — Up to $200 Gift Card With Purchase
Granted, this is more of a rebate than a sale — but it’s still a smart way to save.
Why it’s great: If you were already planning to upgrade the devices you rely on daily, now is a smart time to do it and save a couple of Benjamins.
Expedia — 15%–30% Off Select Hotels
We all know how to look for affordable hotels when the time comes to book something, but why wait until the last minute to snag a room when you can book in advance and save even more? Granted, your travel plans will need to be “set,” but if you’ve got the plane tickets, then why not go ahead and lock down the hotel?
Why it’s great: Now is the best window for booking early 2026 travel.
Rothy’s — Up to 30% Off Washable Flats & Shoes
Comfortable, chic, and machine-washable, these flats are great for the office, or nice to slip into after a day in heels. Plus, they’re wide enough to accommodate insoles if you need some extra arch support.
Why they’re great: These shoes last forever and look great doing it.
AARP Membership — $55 for a Five-Year Membership
Not the most glamorous Black Friday deal, but extremely useful.
Why it’s great: Your membership will give you discounts on travel, dining, and shopping that can save you hundreds. Click here to learn more!
Dyson — Deep discounts on everything from hair dryers to vacuums
The Supersonic hair dryer is $150 off (now $299) and the V8 Absolute vacuum $290 off (now $299). Other deals may pop up as Black Friday approaches, including on the Airwrap and Corrale, if we look at last year as a guide.
Why it’s great: These tools rarely go on sale and are gentle on all types of hair, including extra fine and aging hair.
TreadLabs Insoles — 30%
The only thing better than buying new, comfortable shoes? Turning every pair you already own into comfortable shoes. TreadLabs insoles are the secret weapon of women who walk everywhere — they add arch support, cushion, and stability to everything from boots to ballet flats.
Why it’s great: Editor-in-chief Kathryn Tuggle seriously owns 10 pairs and, as a result, never minds when there are no seats left on the subway. (She wears the Dash in sneakers and the Pace in boots). If you want instant comfort without buying a whole new shoe wardrobe, this is your winner.
Aesop — 15% Off for the First Time Ever
Yes, it’s the hand soap. The one that’s sparked countless TikToks about how Softsoap is perfectly fine… until you try Aesop once and suddenly you’re the kind of person who has thoughts about “aromatique formulations.”
Why it’s great: It’s a luxury you’ll use every single day. And your hands will be happy that you did.
The Bottom Line
The key to Black Friday isn’t just snagging the deepest discount, it’s about selecting deals that truly upgrade your life. So as you “add to cart” this year, pay special attention to the items that will make your everyday life brighter and more joyful. And, as always, make sure it fits within your budget!
